UK AEG
106 LIONS ON A SHIRT

A quick, tactical idea for UK AEG that celebrated the UK ad industry’s massive haul of wins at Cannes in 2023 💅

Our ad was beamed everywhere during the 2024 Cannes festival, which happened to be the same week as the World Cup.
So hopefully, the direction we went in makes a bit of sense.

England didn’t bring home the trophy.
But the OOH did bring home Campaign ad of the Day.