Hi, I’m Alice.
But you can call me AL.
I’m a senior creative copywriter based in London.
Over the years, I have worn many different hats.
I have been a tennis player for Wiltshire County.
A Dior makeup lady with a qualification in Christmas wrapping.
An internal communications assistant for the army.
One of the ‘elves’ on the TV show Qi.
And a stand in for Gary Barlow (from Take That)
Advertising is the hat I have settled on.
I like the way it sits on my head.
If you’d like to chat about any of the above hats, please do reach me at alicegoodrich08@gmail.com
EXPERIENCE
2023-Present VCCP
2019-2024 Anomaly London
2019 Watford Ad Course
2013-2016 Bournemouth Film School
RECOGNITION
D&AD #1 Copywriter in the world 2026 ✏️
D&AD #10 Copywriter in the world 2025 ✏️
WIM Awards, Copywriter of the year 2025, Highly Commended
MORE ABOUT ME
In my spare time, you’ll find me banging my head against my keyboard in pursuit of my next short story or comedy sketch. So far, that’s led to a Student Comedy win at the Royal Television Awards, a top-ten flash horror story in The Molotov Cocktail’s Short Story Competition and a shortlist in the Writers & Artists Short Story Competition (top 6 out of 800 entries).
If you’d like to read any of those, just ask.
For a little more about me, keep scrolling.
Click here to listen to my talk on what it’s like to have a batshit ADHD brain.
If you want to put a squeaky, Wiltshire voice to the face, listen to me on Behind the Billboard here.
PRESS-ING MATTERS
SHOTS OUT THE BOX
I did a talk called ‘The Serious Business of Comedy in Advertising’ with the wonderful Simon Connor and Jonny Parker. We had a laugh, and hopefully it was a tiny bit educational.
CREATIVE BOOM
Interview: “Cadbury's 'Made to Share' campaign redefines generosity in the sweetest way”
SHOTS MAGAZINE
Feature: "How to Get Banned And Save The Planet”
CAMPAIGN
Feature: “LinkedIn just pulled our anti-greenwash film. Why?”
METRO
Interview: “Friends highlight plight of littered vapes by dressing them up as ‘sad elves’
