Welcome to the archive.
Wow, you must be keen.

DEAD ELF BARS
PERSONAL PROJECT

In 2023, Elf Bars were littering the streets. They couldn’t be recycled, and the Elf Lords weren’t doing much about it.

So, every day that December, we turned discarded vapes into sad little Christmas elves, photographed them for @deadelfs and tagged Elf Bar.

They got angry. We argued with their accounts around the world. Switzerland was particularly cross.

Metro, Campaign and The Bureau Investigates picked it up. More importantly, Elf Bar responded and said they’d do better.

In June 2025, the UK banned single-use vapes altogether. We’d love to take credit.

EXPEDIA
ARROWS

Ewan McGregor has a really nice voice doesn’t he? Like, it’s just really really nice.

Anyway, here’s a telly ad we made for Expedia about booking lots of holidays.
Voiced by Obi Wan himself.

Agency // Anomaly London
Creative Team // Alice Goodrich & Lara Baxter
Creative Directors // Whitney Ruef & Jenny Kang
Film Director // Esteban @ Canada

PRIDE IN LONDON
YOU!ME!US!WE

Pride In London 2020 was going to be the biggest celebration yet.
Then lockdown happened and the community were torn apart.

They said that they felt more divided than ever.
So we created a campaign that felt like a rallying cry. All for LGBTQ+ Unity.

The film was beamed onto the Piccadilly Lights.
Was Campaign’s Pick of the week. And featured on Elton John’s Insta.

Agency // Anomaly London
Creative Team // Alice Goodrich & Lara Baxter
Creative Director // LA Ronayne
Director // Jess Kohl
Director of Design // Clara Mulligan

PANDORA ME
FOR EVERY ME

We created an influencer supergroup for Pandora’s Gen Z line ‘ME’.
Lead by a pre Brat Charli XCX.

Agency // Anomaly London
Creative Team // Alice Goodrich & Lara Baxter
Creative Director // LA Ronayne
Film Director // Hannah Lux Davis
Photography // Fiona Y Eduardo
Design // Rhiannon Brackpool

JOHNNIE WALKER
GIFTING

Running across a table is really rude.
But it’s fine if you do it wearing really nice shoes.
Oh, and bring your host a bottle of Johnnie Walker.

Agency // Anomaly
Creative Team // Alice Goodrich & Lara Baxter
Creative Director // Behrad Taherparvar
Director // Chloe Victoria Hughes