BOURNVILLE
MADE TO BE ENJOYED,
NOT ENDURED.
Since Bournville first launched 100 years ago,
dark chocolate has become a badge for the smug and self-styled sophisticates.
Bournville is the antidote to all that nibbish snobbery.
It’s the smooth dark chocolate from Cadbury, made to be enjoyed by everyone.
Agency // VCCP
Creative Director // Si Connor
Film Director // Harold Einstein @ Outsider
ECDs // Jonathan Parker & Chris Birch
Film Producer // David Vass @ Girl&Bear
Designer // Jonathan Harper