Cadbury hadn’t advertised its dark chocolate bar Bournville for decades.

While it was away, dark chocolate got terribly overcomplicated, with people wanging on about cocoa percentages, tasting notes and nibs.

Bournville is the antidote to all that piffle. So we brought it back to the telly with a battle of wordy one-upmanship between two snobs.

It was written alongside Simon Blackwell (Succession, Peep Show, The Thick of It) and directed by Harold Einstein.