CADBURY
MADE TO SHARE

Cadbury were the first company to divide their chocolate bars into shareable chunks.
So, a hundred or so years later we redesigned their packs.

To reward those every day acts of generosity among friends, colleagues, housemates and family.

A week before the campaign even launched, @TheArchBishopofBanterbury posted about them and they went viral.

And the rest, is sweet sweet history.

Agency // VCCP
Creative Directors // Angus Vine & Zoë Stock
ECDs // Jonathan Parker & Chris Birch
Film Director // Zak Razvi
Film Producer // Hannah Chitty @ Girl&Bear
Designer // Rob Churchill