WIMBLEDON
THERE IS ONLY ONE WIMBLEDON

In the depths of winter we pitched for, and won, Wimbledon as a client for VCCP.

They came to us wanting to shake their strawberries and cream and ever so polite image.

To attract a global TV audience who didn’t much care for all those British quirks.

So we created an action packed campaign showing how player’s push themselves harder at Wimbledon than any other tournament.

We did a cheeky Times Square takeover to launch the ad stateside.

Agency // VCCP
Creative Directors // Darren Bailes & Jim Capp
CCO // Darren Bailes
Director // Folkert Verdoorn
Producer // David Vass & Luke Goodrum
Post Production // Black Kite
Sound // Jon Clarke @ Factory Studios