Two years. Two films. Quite a lot of tennis.

At VCCP, we pitched for Wimbledon and won. They wanted to reach a global TV audience who knew the strawberries and cream, but hadn’t seen quite enough of the sweat.

So we made two action-packed campaigns about the pressure, the punishment and the lengths players go to for a shot at winning there. Together, they established Wimbledon’s new global brand line: There Is Only One Wimbledon.