We brought back O2’s iconic ‘Walk ad’ after 10 years of pop stars putting their feet up.
It starred Dua Lipa, who took a stroll through the British seaside towards her Wembley show on the hottest day of 2024, wearing a very big cardigan and some leather trousers.
The campaign sold out both her dates at Wembley (180,000 tickets).
Agency // VCCP
Creative Team // Alice Goodrich & Lara Baxter
Creative Director // Simon Connor
ECDs // Jonny Parker & Chris Birch
Film Director // Daniel Wolfe
Producer // Carly Parris
Creative Producer // Pip Seymour-Judd
Photographer // Elizabeth Miranda