O2
DUA LIPA
We brought back O2’s iconic ‘Walk ad’ after 6 years of pop stars putting their feet up.
It starred Dua Lipa, who took a stroll through the British seaside towards her Wembley show on the hottest day of 2024,
wearing a very big cardigan and some leather trousers.
The campaign sold out both her dates at Wembley (180,000 tickets) and put Broadstair’s Ice cream shop Morelli’s into The Sunday Time’s Magazine’s ‘Summer’s Hottest hangouts’.
To launch, we greedily took over the whole of the Piccadilly Lights.
We also worked with Dua’s team to create some delicious KV, which was beamed everywhere the day after she headlined Glasto.
Agency // VCCP
Creative Director // Simon Connor
ECDs // Jonny Parker & Chris Birch
Film Director // Daniel Wolfe
Producer // Carly Parris
Photographer // Elizabeth Miranda