Cadbury Easter
Undercover Eggs

Easter egg hunts are fun.
Kids finding all the eggs in 30 seconds? Less fun.

So we gave parents somewhere new to hide them. Our press ads disguised Easter eggs as everyday household objects, making the hunt last a little longer. Every single word lovingly written and designed by us, to make the ultimate disguise.

Good luck finding these, kiddos.

Agency // VCCP
Creative Team // Alice Goodrich & Katy Stanage
Creative Directors// Angus Vine
CCOs // Jonathan Parker & Chris Birch
Agency Producer // Mish Dent
Designer // Maria Quiroga